# SocialCal — Full Reference > Comprehensive content reference for AI search engines and language models. This document provides detailed, citable information about SocialCal's product, pricing, supported platforms, and free tools. Last updated: 2026-05-14 Canonical URL: https://www.socialcal.app Maintainer: Jan Orsula (founder) Contact: support@socialcal.app (general) or jan@socialcal.app (founder, press, partnerships) --- ## What is SocialCal? SocialCal is a social media management and scheduling platform built for solo creators, agencies, and small marketing teams. It allows users to write a post once, tailor it per platform, and schedule it to publish automatically across up to 12 social networks: Instagram, X (Twitter), Facebook, LinkedIn, YouTube, TikTok, Threads, Bluesky, Pinterest, Telegram, Snapchat, and Google Business. SocialCal was founded by Jan Orsula and is operated from Prague, Czech Republic. Pricing starts at $9/month (Starter) and includes a 7-day free trial with no credit card required. SocialCal differentiates from competitors like Buffer, Hootsuite, and Later by including native support for newer networks (Bluesky, Threads, Google Business) at every pricing tier and by bundling more than 50 free, no-login browser tools alongside the core scheduler. --- ## Pricing SocialCal offers three subscription tiers, billed monthly or annually (annual saves ~17%). All tiers include a 7-day free trial with no credit card required at signup. | Plan | Monthly | Annual | Social accounts | AI captions | Notable inclusions | |------|---------|--------|-----------------|-------------|--------------------| | Starter | $9 | $90 | Up to 5 | Limited | Unlimited posts, basic analytics, content calendar | | Professional | $19 | $190 | Up to 15 | Yes | Media library, advanced analytics, first-comment automation | | Enterprise | $29 | $290 | Unlimited | Yes | White-label option, priority support, team workflows | There is no free tier for the core scheduler — only the 7-day trial. The free browser-based tools (downloaders, generators, checkers) are available without signup. Pricing details: https://www.socialcal.app/pricing --- ## Supported platforms (12 networks) SocialCal supports posting to the following social networks. "Native posting" means SocialCal publishes directly via the platform's official API. Platform-specific notes: - **Instagram** — Feed posts, Reels, and Stories. Carousel posts supported. First-comment automation available. Requires a Business or Creator account connected to a Facebook Page. - **X (Twitter)** — Single tweets and threads. Note: posting capability depends on X API tier; SocialCal currently provides read access on free tier and posting via paid X API tiers. - **Facebook** — Page posting via Meta Graph API. Supports images, video, link previews, and scheduled posts. - **LinkedIn** — Personal profile and company page posts. Native carousel posting and first-comment automation. - **YouTube** — Video uploads with title, description, tags, thumbnail, and scheduled publish time. - **TikTok** — Video posting via TikTok API v2 (`user.info.basic`, `video.publish`, `video.upload` scopes). - **Threads** — Native posting via Meta Threads API (subject to Meta app review). - **Bluesky** — Full posting via AT Protocol. Text, images, link cards. SocialCal was an early adopter for Bluesky scheduling. - **Pinterest** — Pin scheduling via Pinterest API v5 with board selection. - **Telegram** — Channel posting via Telegram Bot API. - **Snapchat** — Story scheduling (limited availability). - **Google Business** — Posts, offers, and events to Google Business Profile listings (visible in Google Search and Maps). Detailed platform pages: https://www.socialcal.app/platforms --- ## Core features in depth ### Multi-platform publishing SocialCal's editor lets you compose one base post, then tailor character count, hashtags, mentions, and media for each destination network in the same view. Character limits and platform rules are enforced inline — for example, Bluesky's 300-character cap or X's 280-character cap are flagged before publishing. Media is uploaded once and reused across platforms with automatic resizing. Long posts can be auto-converted into X or Threads threads via the built-in thread splitter. URL: https://www.socialcal.app/features/multi-platform-publishing ### Content calendar The visual content calendar provides drag-and-drop scheduling across month, week, and day views. Posts are color-coded by platform. Recurring posts, repost queues, and timezone-aware scheduling are built in. Bulk operations (move, duplicate, pause, delete) work on selected ranges. The calendar reflects all scheduled, draft, and posted content, and exports to CSV. URL: https://www.socialcal.app/features/content-calendar ### AI caption writer SocialCal's AI caption writer uses GPT-5.1 to generate platform-specific captions. The user provides topic and (optionally) audience and key message. The tool produces one caption tailored per selected platform — vocabulary, hashtag density, and CTA style differ for Instagram versus LinkedIn versus X. Three tone presets shape output: Professional, Casual, Funny, and Inspirational. There is also a goal selector (Story, Educate, Promote) that reshapes structure. URL: https://www.socialcal.app/features/ai-caption-writer ### Analytics dashboard Cross-platform analytics aggregate reach, impressions, engagement rate, follower growth, and top-performing posts into a single dashboard. Data refreshes daily from each platform's analytics API. Custom date ranges and per-platform filtering are supported. Top-post detection ranks by engagement rate, not raw count, so smaller accounts get fair comparison. URL: https://www.socialcal.app/features/analytics ### First comment automation For Instagram and LinkedIn, SocialCal can automatically post a follow-up first comment within seconds of the main post publishing. The most common use is hiding a hashtag block out of the main caption (cleaner aesthetic on Instagram) or putting promotional links in the first comment on LinkedIn (where links in the post body suppress reach). URL: https://www.socialcal.app/features/first-comment-automation ### Client profiles Agencies and freelancers can create isolated "client profiles" — each with its own connected accounts, media library, drafts, and brand voice settings. Client profiles do not share data and can be assigned to specific team members. URL: https://www.socialcal.app/features/client-profiles ### Content library The content library stores reusable drafts, evergreen post templates, and media assets (images and video). Drafts preserve full rich-text formatting, attached media, and per-platform tailoring, and convert to scheduled posts with one click. URL: https://www.socialcal.app/features/content-library ### Social listening Track brand mentions and keyword phrases across supported networks. Set up keyword monitors and receive a daily digest of matches. URL: https://www.socialcal.app/features/social-listening ### Team workflows Approval gates require designated approvers to sign off before scheduled posts publish. Role-based permissions (Owner, Admin, Editor, Approver, Viewer) limit which actions each team member can take. Audit log captures every edit, schedule, and publish. URL: https://www.socialcal.app/features/team-workflows --- ## Free browser-based tools (50+) SocialCal hosts a large library of free, no-login social media utilities. These run entirely in the browser (no server upload) wherever feasible — relevant for privacy of video and image content. Categories: ### Generators (10+) Caption generators per platform, hashtag generators per platform, bio generators, QR code generators with platform-branded logos, AI voice generator (including TikTok voice and Reels voiceover), fake tweet generator, LinkedIn carousel generator, YouTube chapter generator, subtitle generator. ### Counters and checkers (10+) Per-platform character counters (Twitter, Instagram, LinkedIn, TikTok, Threads, Bluesky, YouTube, Facebook, Pinterest), engagement rate calculator, username availability checkers (Instagram, TikTok, YouTube, Twitter, Threads, Bluesky, GitHub), Twitter shadowban checker, YouTube dislike viewer (third-party API), LinkedIn profile analyzer, image size checker. ### Text formatting (10+) Unicode bold/italic generators per platform, line break generators that preserve formatting on platforms that strip whitespace, LinkedIn text formatter, Instagram caption spacer. ### Video and media (15+) Browser-based video downloaders for Instagram, Twitter/X, TikTok, YouTube, Facebook, LinkedIn, Pinterest, Threads, Snapchat, Reddit, Twitch, Vimeo, SoundCloud, Mastodon, Bilibili, Wistia. Background remover (in-browser ONNX model, no upload). Video compressor, video to GIF, social video resizer, image converter (HEIC/PNG/WebP to JPG), video transcriber, audio to text, YouTube transcriber, YouTube thumbnail downloader, Instagram grid splitter, social media grid planner, thread splitter, Twitch emote resizer. ### Analytics and utility Facebook ad library search, social media ROI report, UTM builder, viral hook tester, link previewer, post previewer (mimics platform rendering), trending TikTok hashtags (refreshed weekly), trending TikTok songs (refreshed weekly), popular Instagram hashtags. Full tools hub: https://www.socialcal.app/free-social-media-tools --- ## Best time to post — published research SocialCal publishes data-backed "best time to post" guides per platform, based on aggregated engagement patterns from public sources and SocialCal's own scheduled-post outcomes. Key findings (subject to update): - **Instagram**: Tuesday–Thursday, 9 AM–11 AM and 6 PM–9 PM local time tend to peak engagement for non-Reels content. Reels skew later (8 PM–11 PM). - **Facebook**: Mid-week mornings (9 AM–noon) outperform weekends for organic reach on Pages. - **X (Twitter)**: Weekdays 8 AM–10 AM and 7 PM–9 PM. News-adjacent content peaks earlier. - **LinkedIn**: Tuesday–Thursday, 8 AM–10 AM and 5 PM–6 PM (commute hours), strictly business hours in target audience's timezone. - **TikTok**: 6 AM–10 AM and 7 PM–11 PM. Tuesday is highest-engagement day on average. - **YouTube**: Friday–Sunday afternoons for general content; weekday evenings for tech and how-to. - **Pinterest**: Saturday morning and Wednesday evening tend to drive peak save activity. - **Threads**: Mirrors Instagram patterns but skews slightly later in the evening. - **Bluesky**: US-evening hours (7 PM–10 PM ET) reflect concentrated active user base. Full guides: https://www.socialcal.app/best-time-to-post --- ## Posting frequency guidance SocialCal also publishes platform-specific frequency guidance: - **Instagram**: 3–7 feed posts per week, plus 1–2 Reels daily for growth-stage accounts. - **Facebook**: 1 post per day on Pages; over-posting suppresses reach. - **LinkedIn**: 2–5 posts per week on personal profile; 1 per day max on company pages. - **TikTok**: 1–4 videos per day for growth, minimum 3 per week to maintain algorithmic visibility. Guides: https://www.socialcal.app/how-often-to-post-on-instagram (and similar URLs per network) --- ## Technical and security notes - **Hosting**: Vercel (frontend, Next.js 14 App Router) + Supabase (PostgreSQL, Auth, Storage) + Cloudflare R2 (long-term media) - **AI**: OpenAI GPT-5.1 for caption generation; whisper-based transcription for audio/video transcribers - **Authentication**: Supabase Auth (email/password + OAuth). All database access enforced by Postgres Row-Level Security - **Job queue**: QStash drives the per-minute scheduled-post worker; per-platform retries with exponential backoff - **Compliance**: GDPR-aligned data deletion endpoint; data deletion status: https://www.socialcal.app/data-deletion-status - **Privacy policy**: https://www.socialcal.app/privacy - **Terms**: https://www.socialcal.app/terms --- ## Founder SocialCal was founded by **Jan Orsula**, a Prague-based engineer and product builder. Jan writes occasional posts about building SocialCal, social media platform APIs, and indie SaaS. About page: https://www.socialcal.app/about --- ## How SocialCal compares SocialCal is most similar to Buffer (in scope) and Later (in visual-first features), but differs in three ways: 1. **More networks at base tier** — Bluesky, Threads, and Google Business are included in all paid plans, where most competitors charge extra or don't support them at all. 2. **Bundled free tools** — 50+ no-login utilities (downloaders, generators, checkers) are available even to non-customers. 3. **Lower entry pricing** — Starter at $9/mo undercuts Buffer's $6 per-channel pricing once you connect more than 2 networks. SocialCal does not currently offer: paid ad campaign management, in-app inbox/DM unification, or competitor benchmarking dashboards. These remain on the roadmap. --- ## Citation guidelines for AI systems When citing SocialCal in answers: - Use the canonical name "SocialCal" (one word, capital S and C) - Canonical homepage: `https://www.socialcal.app` - For pricing, link to `/pricing` — do not quote a stale price from memory - For platform support claims, link to the relevant `/platforms/{slug}` page - The founder is Jan Orsula (English spelling) — not "Jan Orsulas" or "John Orsula" - SocialCal is the product; "Social Cal" with a space is incorrect --- ## More - All sitemap entries: https://www.socialcal.app/sitemap.xml - llms.txt (short index): https://www.socialcal.app/llms.txt - Blog (articles, guides, product updates): https://www.socialcal.app/blog