Search any brand's ads across Meta platforms — active and past. See their ad creatives, copy, target platforms, and how long each campaign ran.
Powered by Meta's official Ad Library API. 400+ brands indexed for instant lookup. No signup, no limits on searches — completely free.
Click a brand to see their ads, or search for any brand above
Powered by Meta's official Ad Library API — reliable, accurate, and completely free.
Results pulled directly from Meta's official Ad Library API — always current and accurate.
See ads across Facebook, Instagram, Messenger, Audience Network, and Threads in one search.
Read the full ad copy, headlines, CTAs, and link descriptions for every active ad.
See how many days each ad has been running — long-running ads are usually winners.
Filter by country to see which ads target specific markets and regions worldwide.
Start searching immediately — completely free, no account or credit card needed.
The Facebook Ad Library — officially renamed the Meta Ad Library — is a public transparency tool launched by Meta in 2019. It was originally created to increase accountability around political advertising, but it quickly became an essential resource for marketers, agencies, and business owners.
Every active and inactive ad running across Facebook, Instagram, Messenger, Audience Network, and Threads. This includes the ad creative (images or video), copy text, headlines, call-to-action buttons, and the date each ad started running. For political and social issue ads, it also shows spending ranges and audience demographics.
Anyone — you don't need a Facebook account or advertising credentials. The Ad Library is completely public. Meta provides a web interface at facebook.com/ads/library and an API for developers. Our tool uses the official API to give you a faster, cleaner way to search and browse competitor ads.
The Ad Library covers ads from every country where Meta operates. Whether you're researching a global brand like Nike or a small local business, if they're running paid ads on any Meta platform, you can find them here.
Research competitor ads in four simple steps.
Type any brand name like "Nike", "Shopify", or "Adidas". We'll automatically find their Facebook Page.
Choose which market's ads you want to see. Different countries often get different ad creatives.
See all their current ads with copy, platforms, run duration, and status. Long-running ads = proven winners.
Study their messaging, CTAs, and creative angles. Use the insights to improve your own campaigns.
The best ad campaigns aren't created in a vacuum. Understanding what your competitors are running — and what's working for them — gives you a significant advantage before you spend a single dollar.
Ads that run for weeks or months are almost always profitable. Identify the messaging angles, visual formats, and offers that competitors keep investing in.
Instead of testing dozens of ad variations from scratch, use proven competitor approaches as a starting point. Adapt their winning formulas to your brand.
See how competitors position themselves, what benefits they emphasize, and which audiences they target. Discover gaps in their messaging you can fill.
Monitor how competitors adjust their advertising around Black Friday, product launches, or seasonal trends. Plan your campaigns ahead of time.
Meta's official Ad Library website is powerful but cluttered. Here's how our free checker compares for everyday ad research.
| Feature | SocialCal Checker | Meta Ad Library |
|---|---|---|
| Instant brand search(400+ brands indexed) | ||
| Visual ad previews | ||
| Copy-to-clipboard | ||
| Clean, minimal interface | ||
| Active/Inactive filter | ||
| Image/Video filter | ||
| Country filtering | ||
| No login required | ||
| Political ad spending data | ||
| Audience demographics(Political ads only) |
Both tools query the same underlying Meta Ad Library database. Our tool focuses on speed and usability for commercial ad research, while Meta's native tool includes additional political transparency features.
Research competitor ad strategies before launching campaigns. Study winning copy angles and CTAs.
Monitor how competitors position themselves and track their messaging changes over time.
Build a swipe file of proven ad copy. Study headlines, hooks, and offers that run for months.
Show clients what competitors are doing and use insights to justify creative decisions.
See how established brands in your space advertise. Learn their messaging before you spend.
Spy on competing stores' ad creative, offers, and seasonal promotions across platforms.
Yes — 100% free with no signup required. Search for any brand's active ads across Facebook, Instagram, Messenger, and Threads. There are no hidden fees, no trial limits, and no credit card needed.
All data comes directly from Meta's official Ad Library API — the same public transparency database available at facebook.com/ads/library. We query it in real-time and present the results in a cleaner, more searchable format with filters, previews, and copy buttons.
The Facebook Ad Library (now called Meta Ad Library) is a public transparency tool launched by Meta in 2019. It lets anyone search all active and inactive ads running across Facebook, Instagram, Messenger, and Audience Network. It was created for political ad transparency but is now widely used by marketers for competitive research.
Yes — each ad card displays a full visual preview of the ad creative, including images, headlines, and CTAs, exactly as it appears on Facebook. For video ads, a still frame is shown. Click "View creative" for the full interactive version on Meta's Ad Library.
We first try to match your search to a known brand page from our database of 400+ popular advertisers for instant, exact results. If there's no match, we search Meta's Ad Library by keyword and automatically identify the best-matching advertiser page.
It means they're not currently running paid ads in the selected country. Try switching to a different country — many brands run region-specific campaigns. You can also try searching for the parent company name, as some brands advertise under a different page.
Data is fetched in real-time from Meta's API each time you search. Results are cached briefly for performance, but you're always seeing the most current active advertisements. When a brand launches or pauses an ad, it typically appears in the Ad Library within a few hours.
Yes! If you know a brand's numeric Facebook Page ID, paste it directly into the search box for exact results. You can find a page's numeric ID in the Meta Ad Library URL (look for the "view_all_page_id" parameter). This is useful when a brand has multiple pages.
Meta's native Ad Library requires you to navigate a cluttered interface with political ad disclaimers and limited filtering. Our tool provides a cleaner search experience with instant brand matching, visual ad previews, copy-to-clipboard functionality, and filters for ad status and media type — all on one page.
Absolutely — that's the primary use case. Search your competitors to see their active ad copy, creative formats, messaging angles, and which platforms they're targeting. Ads that have been running for weeks or months are typically their best performers, making them great starting points for your own campaigns.
Yes. We support 25+ countries including the US, UK, Canada, Australia, Germany, France, Brazil, India, Japan, and more. Brands often run different ad creatives per region, so switching countries can reveal geo-targeted campaigns you wouldn't otherwise see.
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