Monitor Every Mention Across Reddit, X, Bluesky, YouTube, Hacker News & More

The mentions feed is the heart of SocialCal's social listening. Every mention matching your keywords appears in a unified, chronological stream with platform icons, relevancy scores, and sentiment badges visible at a glance.

Filter by platform to see only Reddit threads or only Hacker News posts. Filter by sentiment to surface all negative mentions that might need a response. Sort by relevancy score to see the highest-signal conversations first, or sort by date to monitor the latest activity. Each mention shows the author, the source context (subreddit, YouTube channel, Bluesky handle), and a preview of the content.

Mentions support read and unread states so you can track what you have already reviewed. Star important mentions for follow-up — they appear in a dedicated starred view so nothing slips through the cracks. Click any mention to jump directly to the original post on the source platform, ready for you to engage.

Every keyword you track carries a role: your brand, a competitor, or an industry topic. Mark a competitor and Enterprise plans unlock the Share of Voice report — the percentage of relevant conversation that belongs to you, right at the top of the Analytics tab.

The report shows your share with its change versus the previous period, a donut of how the conversation splits across every tracked brand, relevant mentions trended per keyword over 30, 60, or 90 days, and a table comparing sentiment side by side. Only AI-verified relevant mentions count toward the ratio, so a competitor spamming their own name in irrelevant threads doesn't move the needle. Topic keywords are deliberately excluded — a generic industry term isn't anyone's voice.

Dedicated listening suites gate this behind $150–$400 per month tiers. SocialCal includes it in the Enterprise plan, built on the same mention stream you already monitor — no separate tool, no separate bill.

Knowing that you were mentioned 150 times this week means nothing if you do not know whether those mentions are praise or complaints. SocialCal classifies every mention into four sentiment categories: positive, negative, neutral, and mixed.

The sentiment distribution chart on your analytics dashboard shows the breakdown at a glance, and the Share of Voice report adds your brand's sentiment trended over time. When the ratio shifts — a spike in negative sentiment after a product launch, for example — you will see it immediately in the chart before it becomes a trend.

Sentiment analysis pairs with platform filtering to answer targeted questions: "What is the sentiment of Reddit mentions this month?" or "Are YouTube comments about our brand trending more positive after the latest update?" These insights turn raw mention data into strategic intelligence.

Starter plans include 2 keywords, Professional 5, and Enterprise 15 — each monitored independently across every source you select, with separate mention counts, sentiment breakdowns, and trend lines. Track your brand name, your top competitors, and your product category simultaneously.

The keyword management screen shows each keyword's activity across platforms. If your competitor's name suddenly spikes on Hacker News, you will know about it. If your brand name starts appearing more frequently on Reddit, you can investigate whether it is organic buzz or a specific thread driving volume.

Scanning is scheduled by a quota-aware engine. Bluesky, Hacker News, your connected accounts, and your blog feeds are checked continuously; rate-limited sources like Reddit, X, and YouTube have their monthly allowances spread evenly across the whole month, so coverage stays sustainable instead of running dry partway through. A manual refresh button on every keyword tells you exactly which sources ran.

Not everyone wants to check a dashboard every day. SocialCal's email digests deliver your social listening intelligence directly to your inbox on a schedule you choose — daily for high-priority keywords, weekly for broader monitoring.

Each digest email includes a summary of new mentions since the last digest, grouped by keyword. The top mentions by relevancy score are highlighted with direct links to the source. A sentiment summary shows whether the overall tone has shifted since the previous period. Platform distribution data tells you where conversations are happening most actively.

Digests are especially valuable for founders and executives who need to stay informed about brand perception without spending time in the dashboard. Configure a weekly digest for your brand name and a daily digest for your most critical competitor — the right intelligence reaches you at the right frequency.