Understanding Metrics
Learn what each metric means and how platforms differ
1 min readUpdated 1 years ago
Why Metrics Vary by Platform
Different social media platforms use different terminology for similar metrics. To provide a unified view, SocialCal groups related metrics together.
Reach / Views
This metric represents how many people saw your content. Different platforms call it different things:
- Instagram: Reach (unique accounts)
- Facebook: Reach (unique users)
- TikTok: Views (video plays)
- Pinterest: Impressions
- Threads: Views
- Bluesky: Views
We combine all these under Reach/Views in your dashboard.
Engagement
Engagement includes all interactions with your content:
- Likes: Hearts, thumbs up, reactions
- Comments: Replies and responses
- Shares: Reposts, retweets, saves
- Clicks: Link clicks, profile visits
Platform-Specific Metrics
Some metrics are unique to certain platforms:
- Saves, Story views, Reel plays
TikTok
- Watch time, Completion rate, Shares
- Pin saves, Outbound clicks
- Reactions (like, love, etc.), Page views
Tips for Using Analytics
- Compare similar content: See what types of posts perform best
- Track trends over time: Use 30-day or 90-day views
- Focus on engagement rate: More meaningful than raw numbers
- Check platform-specific insights: Each platform has unique valuable data
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