Bulk Upload Posts via CSV

Import and schedule many posts at once from a CSV file

3 min readUpdated 2 weeks ago

What Bulk Upload Does

Bulk Upload lets you create and schedule many text posts at once by importing them from a CSV file. It's useful when you've drafted a month's worth of captions in a spreadsheet and want to load them into SocialCal in one go.

You'll find it in the sidebar under Create → Bulk Upload (/dashboard/create/bulk).

CSV Format

The CSV needs one required column and supports two optional ones:

Column	Required?	What it does
`content`	Yes	The text of the post
`platforms`	No	Which platforms to post to (overrides the page default)
`schedule_time`	No	When to publish (overrides "Generate Schedule")

Header names are case-insensitive and the parser strips punctuation, so Content, content, and Post Content all work.

Multiple platforms per row

Use a pipe (|) to list more than one platform in a single cell:


facebook|bluesky|linkedin

Valid platform IDs: twitter, instagram, facebook, linkedin, youtube, tiktok, threads, bluesky, pinterest.



<h3 id="sample-csv" class="scroll-mt-28 text-lg font-semibold text-gray-900 mt-8 mb-2">Sample CSV</h3>


content,platforms,schedule_time
"Launching our spring sale today!","facebook|bluesky","2026-05-15T10:00"
"New blog post is live","linkedin|twitter","2026-05-15T11:00"



Click <strong class="font-semibold text-gray-900">Download Template</strong> on the page to get this exact format pre-filled with tomorrow's dates.

<h2 id="uploading-the-file" class="scroll-mt-28 text-2xl font-bold text-gray-900 mt-10 mb-3">Uploading the File</h2>

You can either:

<strong class="font-semibold text-gray-900">Click the upload area</strong> and pick your CSV
<strong class="font-semibold text-gray-900">Drag and drop</strong> the CSV onto the upload area

Each row shows up as a card in the <strong class="font-semibold text-gray-900">Posts Preview</strong> panel with the content, platforms, character count, and schedule time. You can:

<strong class="font-semibold text-gray-900">Edit</strong> any post (pencil icon) — change content, platforms, or time
<strong class="font-semibold text-gray-900">Remove</strong> any post (trash icon) — drops it from the batch

<h2 id="default-platforms" class="scroll-mt-28 text-2xl font-bold text-gray-900 mt-10 mb-3">Default Platforms</h2>

The Default Platforms panel on the right controls what platforms are used only when a row's platforms cell is empty. If your CSV specifies platforms per row, this setting is ignored for that row.



<h2 id="generate-schedule-stagger-times" class="scroll-mt-28 text-2xl font-bold text-gray-900 mt-10 mb-3">Generate Schedule (Stagger Times)</h2>

If your CSV doesn't include schedule_time (or you want to override it), use the Scheduling Settings card:



Pick a <strong class="font-semibold text-gray-900">Start Time</strong> (datetime)
Pick an <strong class="font-semibold text-gray-900">Interval</strong> in minutes between 5 and 1,440 (24 hours)
Click <strong class="font-semibold text-gray-900">Generate Schedule</strong>

Every post gets a time spaced interval minutes after the previous one. The first post goes at the start time, the second interval` minutes later, and so on.

Schedule All

When every post has a time, click Schedule All in the top-right of the Posts Preview. Each post is submitted to the scheduler in parallel. Cards turn:

Green with a checkmark if scheduled successfully
Red with the error message if something went wrong

You can fix red ones in the edit modal and re-run Schedule All — only the ones that still need scheduling will be re-submitted.

Limitations

Text only. Bulk Upload doesn't accept media in the CSV. For posts that need images or videos, create them in New Post instead — or add media after bulk scheduling by editing each scheduled post.
Bulk Upload is a paid feature — it requires an active SocialCal subscription (any paid plan or active trial)
One CSV file at a time — uploading a new CSV replaces the current preview

Tips

Quote any cell that contains a comma so the parser doesn't split it
Start with a small CSV (3–5 rows) to confirm your format parses correctly before importing 100 posts
Combine Bulk Upload with Drafts — schedule the text in bulk, then open each scheduled post to attach media to the ones that need it

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