Templates: Save & Reuse Your Best Posts

Save any post once and reuse it any time — caption, platforms, media, and account selection all preserved

3 min readUpdated 1 weeks ago

What Are Templates?

Templates let you save a post once and reuse it any time — without rewriting the caption, picking platforms, or re-uploading media. Perfect for:

  • Recurring promotional content (sales, launches, newsletter announcements)
  • The same post published multiple times a day on a recurring schedule
  • Reusable content frameworks (Monday motivation, Friday recap, etc.)
  • Onboarding flows you send to new followers across platforms

A template stores everything you need to publish again:

  • The full caption (with formatting)
  • Which platforms you posted to (Instagram, TikTok, Facebook, etc.)
  • Per-platform caption overrides (if you customized text for each platform)
  • Attached media (images and videos)
  • Which specific account on each platform (e.g. @aitrendline rather than your primary Instagram)

How to Create a Template

Templates are created from the composer (New Post page), not built from scratch in a modal. This keeps a single source of truth for how posts look.

  1. Go to Create New Post
  2. Write your caption, attach media, pick platforms, customize per-platform text — exactly as if you were going to publish
  3. Instead of publishing, open the save menu — the button next to the Publish/Schedule button — and choose Save as Template
  4. Give it a name (and optional description, category, tags)
  5. Click Create Template — done

The template is now in your library at Dashboard → Templates.

How to Use a Template

  1. Go to Dashboard → Templates in the sidebar
  2. Find the template you want — search by name, content, or tag, or filter by category
  3. Click Use Template on the card
  4. The composer opens pre-filled with the caption, platforms, accounts, and media from the template
  5. Pick a new time and click Publish or Schedule

You can use the same template 2x, 3x, or 50x a day. Each use is a fresh post — the template itself doesn't change.

Posting the Same Content Multiple Times a Day

The classic templates use case. Workflow:

  1. Build the post once in the composer (caption + media + platforms)
  2. Click Save as Template, name it something like "Daily promo — morning slot"
  3. For each time slot in the day, go to Templates → Use Template → Schedule → pick the time
  4. Repeat as many times as you want

Each scheduled post is independent. You can edit one, delete one, or modify the schedule without affecting the others.

Managing Templates

On each template card, the kebab menu (⋯) in the top-right has:

  • Duplicate — Make a copy you can edit independently (e.g. a variant for a different audience)
  • Edit — Rename, change category, add tags, remove media items
  • Delete — Permanent removal (with confirmation)

You can also bulk-delete templates: check the boxes on multiple cards, then click Delete Selected in the bar that appears at the top.

What's NOT Preserved

  • Scheduling time — Templates don't carry a time. Each use prompts you to schedule freshly.
  • First-comment text — If you set up an Instagram or Facebook first comment, it isn't saved to the template (yet).
  • Auto-generated content — AI suggestions, smart hashtags, etc. only live in the moment you generated them.

Editing a Template

Click the kebab menu (⋯) → Edit on any template card. You can change the name, description, category, tags, and remove individual media items. To add new media or change the caption significantly, the cleanest path is:

  1. Click Use Template to load it into the composer
  2. Make your changes in the composer
  3. Click Save as Template again to create a new version
  4. Optionally delete the old template

Where Are Templates Stored?

Your templates are private to your account. They live forever until you delete them — no expiry, no quota. Media files attached to templates are protected from the daily cleanup job so your images stay intact as long as the template exists.

Reusing Across Devices

Templates are stored in the database, not the browser. Sign in from another device and they're all there.

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