Supported Media Formats
Learn about supported image and video formats for each platform
1 min readUpdated 1 years ago
Supported Formats
Images
- JPG/JPEG: Recommended for photos
- PNG: Best for graphics with transparency
- GIF: Animated images (some platforms)
- WebP: Modern format, good compression
Videos
- MP4: Universally supported
- WebM: Web-optimized format
- MOV: Apple format (converted automatically)
Platform-Specific Requirements
- Images: Square (1:1), Portrait (4:5), Landscape (1.91:1)
- Videos: 3-60 seconds, up to 4GB
- Stories: 9:16 aspect ratio
TikTok
- Videos only: No image posts
- Aspect ratio: 9:16 (vertical)
- Duration: 3 seconds to 10 minutes
- Images required: Video pins also available
- Best size: 1000x1500 pixels (2:3)
- Max size: 20MB
Facebook & Others
- Most formats supported
- Automatic optimization applied
File Size Limits
- Images: Up to 20MB
- Videos: Up to 500MB
Tips
- Use high resolution: At least 1080px wide
- Optimize before upload: Compress large files
- Check aspect ratios: Match platform requirements
- Test on mobile: Most users view on phones
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