Supported Media Formats

Learn about supported image and video formats for each platform

1 min readUpdated 1 years ago

Supported Formats

Images

  • JPG/JPEG: Recommended for photos
  • PNG: Best for graphics with transparency
  • GIF: Animated images (some platforms)
  • WebP: Modern format, good compression

Videos

  • MP4: Universally supported
  • WebM: Web-optimized format
  • MOV: Apple format (converted automatically)

Platform-Specific Requirements

Instagram

  • Images: Square (1:1), Portrait (4:5), Landscape (1.91:1)
  • Videos: 3-60 seconds, up to 4GB
  • Stories: 9:16 aspect ratio

TikTok

  • Videos only: No image posts
  • Aspect ratio: 9:16 (vertical)
  • Duration: 3 seconds to 10 minutes

Pinterest

  • Images required: Video pins also available
  • Best size: 1000x1500 pixels (2:3)
  • Max size: 20MB

Facebook & Others

  • Most formats supported
  • Automatic optimization applied

File Size Limits

  • Images: Up to 20MB
  • Videos: Up to 500MB

Tips

  1. Use high resolution: At least 1080px wide
  2. Optimize before upload: Compress large files
  3. Check aspect ratios: Match platform requirements
  4. Test on mobile: Most users view on phones

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