Posting links to X (Twitter)

Why link posts on X are limited

Two reasons:

1. Reach — On X, posts that include a link are shown to fewer people. X's algorithm favors content that keeps people on-platform, which is why experienced creators use "link in bio."
2. Cost — X now charges through its API for every post that contains a link, at a rate many times higher than a normal post. We absorb a fair amount of this, but to keep plans affordable and predictable, link posts on X are a monthly allowance rather than a per-post charge to you.

Posts without a link are unlimited on every plan.

Your plan's link allowance

Plan	Link posts on X
Starter	Not included
Professional	15 per month (up to 1 per day)
Enterprise	30 per month (up to 1 per day)

Only posts whose X caption contains a link count toward the allowance. The same post can still carry its link on your other platforms (Facebook, LinkedIn, Telegram…) — that never counts.

What happens when you reach the limit

When you post or schedule a tweet with a link and you're out of allowance, SocialCal offers two easy options:

• Post to X without the link (recommended) — we remove the link from your X post only, keep the full link on your other platforms, and add a "🔗 link in bio" note. Your post still reaches your X audience, and because it's link-free, it tends to travel further.
• Schedule it for another day — if you've only used that day's link post, pick the next open day.

Tips for more clicks

• Keep a strong link in your X bio or a pinned post.
• Let X drive discovery, and let your other platforms (and bio) drive the click.
• Save your link posts for your highest-value drops.